Java Times Caffe Presents Beans On A Coffee Franchise Business

Demand is the name of the game! Coffee consumption as a whole has increased dramatically within the last 10 years. Specialty coffee is now common almost everywhere, whereas a few decades ago it was only found in the most chic of places.

About five years ago, many savvy investors stood up and started taking notice of the opportunities presented by coffee franchise businesses. A lot of them got into an opportunity and made a lot of money. Think about it - half of the adults in the United States currently consume, on average, 4 cups of coffee each day.

The fact is, those who consume that coffee have a variety of different requirements that need to be met before they will purchase it from you. Some only prefer to brew it themselves at home, but they will purchase coffee beans from you. Others want a quick fix that they can grab on their way to work. For them, convenience is preferred over quality.

What's a competitive advantage? Basically, it's what can you offer to the coffee drinker that they want and can't get anywhere else? The answer to this will depend upon the area in which you plan on putting the coffee franchise business in. For example, if you're in an area that is already saturated with specialty stores then another one probably won't work. See how it fails the question asked above?

However, in a place where there are only specialty coffee shops, a drive-through shop that stresses speed first may just have what it takes to make it - even directly across from four other slow environment rich coffee shops.

It's important when evaluating different businesses to keep an eye on the target audience that they go after. When you have determined what markets are hot and exploitable in your area then look for a coffee shop franchise that target those people. That is your best bet when investing in any franchise.

You can find out more about a Coffee Franchise Business as well as much more information on everything to do with coffee franchises and coffee businesses at :- http://www.javatimescaffe.com/